Women Urged to Embrace Technical Careers, Compete Effectively with Men

Mrs. Muhoro shares her insights with the students.

The Head of Marketing at East African Breweries Limited (EABL), Mrs. Anne Joy Michira-Muhoro, has lamented that because society was founded on patriarchy, young women beginning their careers found themselves pre-conditioned to masculine lifestyles, especially when pursuing technical careers.

She said it was a high time women shunned such beliefs and instead proved their worth in order to succeed in the male dominated careers. “By embracing their gender”, Mrs. Muhoro said, “Women can in addition bring on board different qualities and dimensions to the technical skills that may be required in a given profession.”

 Mrs. Muhoro made the remarks when she addressed female students at Jomo Kenyatta University of Agriculture and Technology (JKUAT) during a career and lifestyle engagement forum on Wednesday, March 4, 2020.

A student engages the visiting team during the question and answer session.

While borrowing from her own journey in sales and marketing, Mrs. Muhoro advised the female students to focus on building the foundation of their careers rather than focusing their energy on making money.  She recollected starting her career as an underpaid mobile salesperson who had to travel long distances away from home to sell her products. It is this determination that eventually landed her the dream job she desired.

“When I started off fresh from campus I was posted to Kilifi on Ksh. 20,000 salary. This was too low, but I persevered. You must be open to taking low paying jobs because the road to success is long and therefore, one has to learn how to sacrifice and grab opportunities coming your way,” said Mrs. Muhoro.

She further advised them to desist from perfectionism behaviors terming it unnecessary baggage that most women struggle with especially in work places and academics.

“A perfectionist might refrain from doing a certain task because of the fear of not being able to do it perfectly. Perfectionism is a weakness that slows down a person dramatically,” noted Mrs. Muhoro.

A section of the participants keenly follow the discussions.

In her closing remarks, Mrs. Muhoro advised the students to always uphold good morals while having fun, reminding them to focus on education and networking, ingredients that are core components in all careers.

Other speakers who accompanied Mrs. Muhoro also gave their experiences on various issues ranging from lifestyles, dealing with stereotypes, conflict resolution, relationships, stigmatization to career opportunities in EABL among others.

The engagement forum was organized by the School of Business in commemoration of the International Women’s Day slated for March 8, 2020. This year’s theme will be Each for Equal in bid to promote gender equality.

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