Students Trained on Quality Content Creation and Monetization

Mr. Nekta Born, Digital Marketing Manager, Safaricom, informing the students on the importance of consistency in content creation

The Social Media and Customer Relations Department organized a content creators’ training forum for students at Jomo Kenyatta University of Agriculture and Technology on October 11, 2023.

In partnership with Kenya Commercial Bank {KCB}, Safaricom, Aleph and Social Media Awards (SOMA), the Social Media and Customer Relations Department imparted knowledge and skills to young content creators on how to produce and monetize their social media content.

Director at SOMA, Martin Muli, highlighted the need for content creators to produce quality content. He said, this was important when distributing content across different social media platforms such as TikTok, YouTube, X and Snapchat.

“When producing social media content make sure it is valuable, usable and distributable. This will not only help you reach larger audiences but also provide the audience with content that is engaging and easy to interact with,” Mr. Muli explained.

He further noted that product sales, product posts, affiliate marketing, gifting and rewards are the various ways content creators could make money via social media. He urged the students to position their content in a way that they could earn form the growing content creation industry.

Ms. Dorothy Kahenya, Head of Social Media and Customer Relations Department, urged students to practice proper time management in order to have a good work-life balance.  She emphasized the need for students to perform well in their studies in as much as they produce content.

A student asking a question during the content creators’ training forum

“Make sure you do not neglect your academics trying to become a content creator. It is important to manage your time and become an all-round student. In allocating equal time to your content creation passion and your studies, you will be in a position to utilize the opportunities in both fields,” added Ms. Kahenya.

Rhoda Mboya, a student pursuing Industrial Chemistry and also a Lifestyle and Wellness content Creator explained to fellow student the various ways she has been able to monetize her social media content.

“I have been able to work with various brands in promoting their businesses on my social media pages. This has enabled ne to make money as well as building my portfolio to attract more brands,” explained Ms. Mboya.

Ms. Barbara Nyambura, Brand Manager at KCB stressed on the significance of focusing on one’s target audience. She urged them to produce content that the audience will easily relate to.

“In as much as you would like to focus on topics and content that you find interesting, it is important to focus on your niche. Providing your audience with content that is relevant will guarantee you a larger and growing following,” said, Ms. Nyambura.

Mr. Nekta Born, Digital Marketing Manager at Safaricom, further explained the need for the upcoming content creators to be consistent and persistent when producing social media content.

“The journey to garner a huge following and influence on social media takes time and patience. Posting consistently and always keeping your followers engaged will provide you with loyal followers who are always eager to view your content,” Mr. Nekta observed.

Panelists during the content creators training (from left) Mr. Martin Muli, Director SOMA, Dorothy Kahenya, Head of Social Media and Customer Relations Department JKUAT, Nekta Born, Digital Marketing Manager Safaricom, Eric Wafula, Head of marketing BrighterMonday East Africa, Abel Brian, Regional Sales Manager Aleph Group.

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