Dr. Doris V. Mbugua is a Senior Lecturer in the Department of Business Administration, specializing in Marketing. She brings extensive academic training and professional expertise to her role, underpinned by a passion for advancing knowledge and nurturing future leaders in business and marketing. Dr. Mbugua has established herself as a dedicated educator, researcher, and mentor who is deeply committed to academic excellence and student development.
Education & Qualifications:
PhD in Business Administration (Marketing) – University of Nairobi
MBA – University of Nairobi
Postgraduate Diploma in Marketing – Kenya Institute of Marketing
Professional Diploma in Digital Marketing (in progress) – Chartered Institute of Marketing
Research & Teaching:
Dr. Mbugua’s teaching and research interests focus on both traditional and digital marketing, equipping students with the knowledge and practical skills required to thrive in today’s dynamic business landscape. She has successfully supervised numerous PhD and Master’s theses, fostering advanced research capacity among postgraduate students, while also providing mentorship and guidance to undergraduates. Her teaching portfolio includes:
Marketing Strategy and Practice
Digital Marketing and E-Commerce
Consumer Behaviour
Research Methodology in Marketing
Academic Contributions & Engagement:
Beyond classroom instruction, Dr. Mbugua actively contributes to curriculum development and academic program enhancement within her department. She integrates contemporary trends in digital transformation into her teaching, preparing students to navigate the evolving global marketing environment.
Vision:
Driven by a strong belief in the transformative power of education, Dr. Mbugua is committed to shaping ethical, innovative, and impact-driven marketing professionals. Through her teaching, mentorship, and research, she seeks to bridge the gap between academic theory and business practice, ultimately contributing to sustainable economic and social development.















