JKUAT Business Students Trained on Case Study Writing

Principal,COHRED Prof. Elegwa Mukulu addresses the students when he officially opened the three-week training

Over fifty students from the College of Human Resource Development (COHRED) have commenced a three-week training on business Case Study writing by facilitators from the IVEY Business School, University of Western Ontario, Canada on Monday, May 9, 2022.

The annual training, which takes place in May, is an important platform for building the capacity of the students on case study writing and methodology. This is imperative in facilitating problem-solving skills among the students, enabling them develop realistic solutions to complex problems through astute case study writing.

Principal, COHRED, Prof. Elegwa Mukulu said case studies have been used as a research method for a long time, especially in social sciences, examining real-time situations and providing a foundation for numerous ideas.

“Developed countries have used case studies to ensure they continue setting the pace in finding possible solutions to issues facing the world.  Developing countries should therefore take a leaf from this and such trainings will be an important step in our quest to impart students with business case study writing skills”, Prof. Mukulu asserted as he officially opened the event.

IVEY Business School Facilitator, Ms. Desna Kanesalingan (left) gives her presentation. Looking on is Ms. Rachel Duan

Incorporating practical case study teaching in the curriculum, Prof. Mukulu noted, is crucial in ensuring the students get to interact with real-time cases thus engaging them in research and reflective discussions.

On the importance of the event in diversifying their portfolio, Dean, School of Business and Entrepreneurship (SOBE), Prof. Florence Memba, urged the students to be keen throughout the training and pick essential soft and hard skills for their future careers.

One of the facilitators, Ms. Rachel Duan said case studies have shown their importance in safeguarding today’s businesses, as they provide an opportunity to demonstrate the measurable value of one’s products and services which is an effective way to attract potential customers.

The annual event has been realized through an existing Memorandum of Understanding (MOU) between JKUAT and IVEY Business School which entails joint research and educational collaborations, including graduate and undergraduate student mobility such as internships, staff and student exchange.

This year, two graduates from the Business School namely Ms. Rachel Duan and Ms. Deshna Kanesalingan will impart their expertise on Case study writing to staff and students.

Students in discussion groups during the training

After the training, the participants will be required to write business-oriented case studies with profitable business ideas being fully funded by the IVEY Business School.

The meeting was also addressed by the Head of Entrepreneurship Technology Leadership and Management Department (ETLM), Dr. Jane Gathenya and the Training Coordinator Ms. Lydia Mark.

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