Exposing JKUAT Students to Best Public Relations Practices

A student poses a question to the panelist during the question and answer session.

JKUAT Media Technology and Applied Communication (MTAC) Students have been encouraged to embrace technology and utilize it in building their own brands to be more attractive to prospective employers. The students were also encouraged to creatively and professionally use social media platforms as a way of expanding their employment streams.

This was the discussion during the Public Relations Society of Kenya (PRSK) student mentorship forum, christened ‘The Evolution of PR and Communication in the New Digital Age’ held on Friday, March 10, 2023.

The event, which was organized by the PRSK in partnership with the United States Embassy in Kenya, aimed to celebrate Women’s History Month, and the International Women’s Day through telling the stories of 31 Kenyan women who have been trailblazers in the public relations profession under the theme Celebrating Women Who Tell Our Stories”.

Deputy Vice Chancellor(Finance and Administration), Prof. Bernard Ikua delivers the Vice Chancellor’s remarks.

Speaking during the event, The Vice Chancellor, Prof. Victoria Wambui Ngumi, appreciated the partners for providing the platform for Kenyan women, trailblazers in the public relations profession sharing their success stories with the students.

“In the society today, a woman is required to work twice as hard as a man to show that she is capable. Women who have made it are thus viewed as inspiration to not only to other fellow women but also the youth in general,” Prof. Ngumi said in a speech read on her behalf by the Deputy Vice Chancellor (Administration and Finance), Prof. Bernard Ikua.

Prof. Ngumi also lauded the partnership between JKUAT and PRSK through MTAC dating back to 2013 which the Vice Chancellor said, ‘has yielded a number of benefits for both organizations, including phenomenal brand exposure, student and staff membership enrollment, and an increased student enrollment in the Corporate Communication Management course’.

She added that JKUAT was keen on exploring strategic partnerships with institutions like PRSK, which would be crucial in positioning the University at the forefront of making major contributions in the communication field (Artificial Intelligence and Natural Language Processing).

Head of Communications and Public Affairs at Google Africa, Ms. Dorothy Ooko gifts a student with google merchandise.

Speaking on Public Relations in the digital world, Head of Communications and Public Affairs at Google Africa, Ms. Dorothy Ooko, said, with public relations being intertwined with social media in today’s world; she urged the students to build a strong positive social media presence in a move that will help curve their own niche in the world of work.

“Public relations is becoming scientific in this time and age. By analyzing data, companies are able to choose media influencers whose content is aligned with the institution’s vision and mission. Being proactive and using the social media platform to your advantage will be key, Ms. Ooko observed.

On her part, Chair of MTAC Department, Mrs. Lilian Mwangi thanked PRSK for their continued support in ensuring the students are well prepared for the job market through workshops, lectures and accreditation exercises.

The Media Technology and Applied Communication(MTAC) Department Chair, Lilian Mwangi addresses the participants during the forum

“This event has been one of the forums we as a department have used to prepare our students through the lens of industry professionals. I appreciate your great efforts to ensure we deliver the best to our students, Mrs. Mwangi stated.

Mr. Amos Kariuki, an official at PRSK said the institution whose objective is to advance excellence in public relations and communication management in Kenya had partnered with the United States Embassy in Kenya in providing a platform where Kenyan Women public relations professionals share their own success stories with students.

Comments are closed.