Business Students Learn Case Study Writing Skills

The facilitators receive a token of appreciation from trainees after training completion

Over one hundred (100) students pursuing business related courses from the College of Human Resource Development (COHRED) have successfully concluded a three-weeks training in Case study writing, Friday, May 27, 2022. The skills gained will be applied by students in problem solving, thus enabling them develop realistic solutions to complex challenges through astute case study writing.

The annual training that takes place in May, is borne out of the realization and need to equip students especially business students in case study writing and methodology. This will be crucial in ensuring they practically apply their skills and understanding of facts to real world situations.

According to Principal, COHRED, Prof. Elegwa Mukulu, the training which was conducted by facilitators from the IVEY Business School, University of Western Ontario, Canada is an important platform for business students in imprinting a global view in terms of interacting with real-time case studies around the world.

“Case studies are important to business in demonstrating that their products and services work. Equipping our students with case study writing skills is therefore an important step in ensuring they are able to curve a niche in the business world,” Prof. Mukulu during the official closing of the training.

He commended students’ enthusiasm in availing themselves for the training noting it would set them apart from their peers, and encouraged them to be proactive.

“Ensure you apply your new acquired skills and make a difference. Practice what you have now learnt,” he advised.

On her part, the Dean, School of Business and Entrepreneurship (SOBE), Prof. Florence Memba exuded confidence in the students’ preparedness for the competitive business world noting only those who are dynamic and ready to use the new skills set will impact the business world.

Students pose with their training completion certificates

The Dean urged the students to ensure they share what they had learnt with their colleagues to ensure knowledge transfer is achieved.

Prof. Memba appreciated the training facilitators noting the training has become part of the culture the School and the College are keen to inculcate among the students.

The annual event has been actualized through an existing Memorandum of Understanding (MoU) between JKUAT and IVEY Business School which entails joint research and educational collaborations, including graduate and undergraduate student mobility such as internships, staff and student exchange.

The meeting was also addressed by the Head of Entrepreneurship Technology Leadership and Management Department (ETLM), Dr. Jane Gathenya and the Training Coordinator. Ms. Lydia Mark

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