Students drawn from various learning institutions across the country who participated and emerged the best in various categories during the JKUAT Multimedia and Development Festivals were recognized and awarded for their creativity, innovation and excellence.
The winning students at the festival, whose theme was “Transforming Lives through Knowledge Sharing” also featured the inaugural Foxston Short Films Awards, scooped cash prizes of up to Ksh 50,000 for their captivating projects.
JKUAT students bagged the first and third prizes valued at Ksh 50,000 and 10,000 respectively, for the best short films, while the Kenya Methodist University, won the second prize of Ksh 20,000.
Other winners included Mark Migeni of JKUAT (The best actor), Amos Cheruiyot, a Construction Management Student at JKUAT (Best overall performance in communication) and several others received gift hampers from Anga Media and Shule Mall.
The one-day festival held on Wednesday, October 13, 2021 at the JKUAT Main Campus, Juja, attracted entries from over 10 institutions that participated in four key areas: Communication, Development, Foreign Language Speech Contest and, High School Essay Writing.
Speaking during the event, the Chief Guest, Dr. Agnes Mercy Wahome, CEO of the Kenya Universities and Colleges Central Placement Service (KUCCPS) and an alumna of JKUAT School of Communication, hailed the initiative given the power of the media and communication in catalyzing transformative action.
“I urge the youth to take advantage of the abundant opportunities which are no longer centered around traditional careers. It is possible for anyone to transition to this profession just like I did despite practicing dentistry. This decision facilitated the professional success I enjoy today,” said Dr. Wahome.
The CEO, Public Relations Society of Kenya, Ms. Sylvia Mwichuli and Mr. Erick Owino from the Kenya Film Commission, emphasized the need for industry-academia linkages, as well as leveraging the digital space which they noted are inherently linked in creating a vibrant profession.
In her welcome address, the Vice Chancellor, Prof. Victoria Ngumi, underscored the importance of the festival, terming it an enabling platform that translates knowledge into practice thereby transforming lives globally.
“All over the world, thousands of academic researchers and innovators are coming up with new inventions each year. However, very few of these actually make it to commercial products and services. Instead, they end up in the Innovation Valley of Death,” noted Prof. Ngumi, who was represented by the Deputy Vice Chancellor in charge of Academic Affairs, Prof. Robert Kinyua.
In her remarks, Dean, School of Communication and Development Studies, Prof. Hellen Mberia applauded the students for their dedication in organizing a successful event and fostering beneficial partnerships with sponsors who included Foxton Media, Anga Media, Kericho Gold, PRSK, JICA Kenya, among others.
Those who attended the festival included, the Chief Representative of JICA-Kenya, Mr. Hajime Iwama, Principal, College of Human Resource Development, Prof. Elegwa Mukulu, Academic Affairs Deputy Registrar, Dr. Aggrey Wanyama, Director, Research, Dr. John Kinyuru, Media personalities who are JKUAT alumni; Mr. George Maringa (KTN News) and Mr. Simon Kibe (Royal Media Services).