University professors have been urged to serve diligently as brand ambassadors of the universities they work for if people are to decipher the respective institutional brands they represent.
The remarks were made by Okoth Okombo, Professor of Linguistics and Communication Studies at the University of Nairobi, when he addressed over 80 professors at JKUAT during the annual professorial luncheon organized in honour of twenty three (23) scholars who were recently elevated to the position of Associate Professors and Professors of JKUAT after rigorous and competitive interview process.
Characterizing a brand ambassador as the face and representative of the organization one works for, Prof. Okombo explained how professors could increase the brand awareness of their institutions amongst stakeholders.
“You can increase the brand awareness through the work you do.” Do people see the brand in the reports you write and the activities you are engaged in? posed the articulate scholar.
As professors acting as brand ambassadors, he told the newly inducted academics, the stakeholders will be able to see the brand of your university, adding that professors by their very nature are expected to be innovators in their areas of specialization.
The don reiterated what brand ambassadors do, stating that they had the capacity to create and increase brand awareness, thus encouraging people to spend on the brand, noting that the role of brand ambassadors is to “increase the client base.”
In her remarks, Vice Chancellor, Prof. Mabel Imbuga, congratulated the newly inducted associate professors and professors whom she urged to rise to the occasion and “provide leadership and advice to university management so that their acquired knowledge and expertise could be utilized in furtherance of the university’s core mandate.”
The professorial luncheon is a major annual highlight on the university calendar ahead of Graduation Ceremony whereby the university management recognizes the achievements and contribution of its scholars in academia and service to the community.
Present at the luncheon were among others; Deputy Vice Chancellors: Prof. Romanus Odhiambo (Academic Affairs), Prof. Esther Kahangi (Research Production and Extension), Prof. Victoria Ngumi (Administration), and Prof. Otoki Moirongo(Finance). Others were Registrars: Dr. Esther Muoria (Academic Affairs) and Dr. Joseph Obwogi (Administration).