JKUAT MDF: Promoting Academia-Industry Linkages

Dr. Marube makes his remarks

The School of Communication and Development Studies (SCDS) in her endeavour to promote linkages with the industry hosted a two-day Multimedia and Development Fest (JKUAT MDF), May 24-25, 2017.

The Chief Guest, Public Relations Society of Kenya (PRSK) Deputy President, Dr. Wilfred Marube lauded the University for hosting such a multifaceted event acknowledging that in the era of globalization academia-industry collaborations have become significant to generate industry relevant knowledge.

The annual event themed ‘Refocusing communication for desired change’ saw students from JKUAT, Mt. Kenya University, Zetech University and Pan Africa Christian University share and exhibit their multimedia productions in Audio-Visual Production; Print Media, Photography and Photojournalism; Public Relations and Advertising; and Development Communication to industry players, professionals and the general public.  

Dr. Marube impelled the students to identify their technical skills early on and build on them; if they wanted to flourish in the cut-throat media and communications industry.

“Since communications is a practical field, it will be imperative for you to hone your technical skills to a point where you can confidently and expediently use it in a satisfactory manner and in a way that creates value,” said Dr. Marube.

He also informed the forum that PRSK would offer internships to the top three student exhibitors.

Iqra Salah, a fourth year Mass Communication student poses a question to Mwakazi during the breakout session

In a speech read by Prof. Elegwa Mukulu, Vice Chancellor, Prof. Mabel Imbuga, acknowledged the growth of the fest saying the event had been instrumental in exposing students in the School of Communication and Development Studies to the dynamics of the media and communication profession in the country.

“The MDF aims to foster creativity and innovation amongst students through the various projects showcased as well as created awareness and visibility of courses offered in the School,” quipped Prof. Imbuga.

Dean SCDS, Dr. Hellen Mberia urged the student to take the opportunity to interact, network and share knowledge with their counterparts from the various universities and industry players present in the fest.

The fest has introduced an incubation center that promotes the survival of new enterprise projects in a bid to spur and accelerate economic growth in the country. With reference to a typical nest, the center will be incubating the best three projects in each of the competing categories.

A cross section of students following proceedings during the fete

The fest had breakout sessions that saw Johnson Mwakazi of the Royal Voice International address the Broadcast and Print Media students on Journalism in the Digital Age while Solomon Mahinda from Hill+Knowlton Strategies and Mercy Randa from P&L Consulting addressed the Public Relations students on Organizational Crisis Communication in a Digitally Vibrant Era while Immanuel J. Landy from Kayole Mtaa Safi addressed the Development Studies students on Environment and Sustainable Development.

The event was sponsored by JICA, Africa Communications Week, Experience Media, PRSK, Digital Focus Communication, Twixt Technologies Limited and Quantum Pixel Media.